WorkflowsMedia to Movements Campaign

Media to Movements Campaign

intermediateEvangelism

Using digital ads (Facebook, Instagram, Google) to reach seekers, collect responses, and hand off to follow-up teams. A common evangelism strategy in the digital age.

INPUTSWhat you need to start

  • Evangelism content (video, image, text)
    Engaging Gospel content for ad targeting
  • Ad budget
    Funding for digital advertising
  • Landing page or response form
    Destination for ad clicks to collect seeker info
  • Follow-up team
    People ready to respond to seeker inquiries

OUTPUTSWhat this produces

  • Seeker contacts / leads
    People who responded to Gospel content
  • Response data and analytics
    Insights on what content resonates
  • Warm handoff to follow-up team
    Contacts passed to trained workers

What comes next

Online Chat Follow-up
feeds into
Ad responders are handed to chat follow-up teams
Discipleship Resource Distribution
enables
Converts from campaigns need discipleship resources

Comes from

Bible App Publishing
enables
Audio Bible Recording
enables
Jesus Film / LUMO Dubbing
enables

Visual Map

Mini Map
Legend
Input
Step
Tool
Output
Linked Workflow
React Flow

Click any node to see details

Steps

1

Define target audience

Identify people group, location, demographics, and spiritual interests.

2

Create ad content

Develop engaging videos, images, and copy for Gospel outreach.

Tools
CapCut / DaVinci Resolve★
freemium
Canva★
freemium
3

Build landing page and response form

Create page where seekers can learn more and express interest.

Tools
Typeform / Tally★
freemium
4

Launch ad campaigns

Run targeted ads on Facebook, Instagram, or Google.

Tools
Meta Ads Manager★
paid
Google Ads
paid
5

Route and hand off responses

Collect form responses and pass to trained follow-up workers.

Tools
Typeform / Tally★
freemium
Messenger Bot (ManyChat)
freemium